Journey Lens by Hybr: Turn Play Into Insight

Journey Lens is Hybr’s gamified data layer for brands. It invites customers to play short, elegant mini-games across web, mobile, and in-store displays, then uses agentic AI to learn from every interaction—personalizing journeys, enriching first-party insights, and continuously optimizing campaigns.

Why We Built Journey Lens

Banner fatigue is real. Cookie-based targeting is fading. Yet audiences still crave experiences that feel personal and meaningful.
Journey Lens answers that gap: it transforms passive touchpoints into moments of play—and those moments into privacy-friendly, first-party data.

• From static pages to interactive stories
• From generic funnels to adaptive paths
• From guesswork to AI-driven optimization

What Journey Lens Actually Does

1. Invites Play
   Users complete 15–30 second interactions—swipes, matches, quizzes, reveals—styled to your brand and products.
2. Captures Signals (with consent)
   Every tap becomes a first-party signal (preferences, intent, lifestyle cues), stored transparently.
3. Learns & Adapts with Agentic AI
   The system adjusts difficulty, rewards, and recommendations in real time—and keeps improving with each session.
4. Feeds Your Stack
   Clean events flow to your CDP/CRM/Analytics and—optionally—trigger POS or wallet coupons.

Use It Anywhere Your Customer Is

• E-commerce & brand sites – style finders, product quizzes, reveal games woven into PDP/collection pages
• Retailtech / in-store – window/kiosk attract loops, scan-to-play via QR/NFC, queue-time games at checkout
• Campaigns & launches – limited-time playable stories with instant rewards and leaderboards
• Events & pop-ups – quick interactions that delight, educate, and capture qualified leads

Omnichannel by design: start in-store, continue on mobile, redeem online or at POS—progress and rewards sync across channels.

What You Get (Outcomes)

• Engagement up – higher dwell time and repeat visits
• Better conversion – personalized recommendations and smarter incentives
• Richer first-party data – preference and intent signals you actually own
• Continuous lift – AI runs ongoing tests to tune content, game flow, and offers

Privacy, By Design

Journey Lens is consent-based and first-party. No dark patterns, no third-party tracking. Clear value exchange: play for rewards, insights for better experiences. Compliance with regional standards comes standard.

Under the Hood (In Brief)

• Experience Layer: Web/mobile components and in-store modules (kiosk/window/tablet)
• Data Layer: First-party event tracking, cohort grouping, redemption mapping
• Agentic AI: Dynamic personalization, predictive suggestions, automated experimentation
• Dashboard: Cohorts, engagement depth, reward/redemption metrics, path-to-purchase views
• Integrations: Shopify/Woo/custom, POS, CRM/CDP, email/SMS/ads audiences

Example Scenarios

• Luxury beauty: “Find your scent” quiz + match mini-game → personalized set + wallet coupon
• Fashion retail: Window display attract loop → scan to play → in-store size/fit recommendations
• Consumer electronics: Swipe-to-compare interactions → AI builds a bundle offer based on play patterns
• Events: 30-second story challenge → instant reward + lead capture synced to CRM

How We Deliver

1. Concept & Mechanics – narrative, game design, signals to capture
2. Design & Build – 2D/3D UI, interactions, in-store layouts if needed
3. AI Integration – personalization, testing, optimization loops
4. Deploy & Host – secure, scalable, Hybr-managed
5. Measure & Improve – dashboards, insights, iterative updates

Commercials: a one-time project fee for design & build, then a monthly subscription for hosting, analytics, content refreshes, and ongoing AI optimization.

The Shift

Journey Lens reframes data collection as delight: playful, premium, and purpose-built for a privacy-first world.
It’s how modern brands learn fast—without sacrificing experience or trust.

Download the Journey Lens Solution Brief (PDF) → Download

‍