NoMa +

NoMa is an original gamified candy brand where a shape-shifting jelly creature explores a magical world to collect fresh fruits and grow. By combining playful gameplay with premium visual branding, every interaction encourages exploration, progression, and reward. Designed as a scalable IP, NoMa connects physical candy with digital experiences through collectibles, challenges, and real-world prizes. The project showcases how gamification can transform a simple product into an engaging brand universe that players want to revisit.