An online HR simulation game built exclusively for Dubai’s real estate industry.
Increase employee engagement through gameplay
Measure performance in a live virtual environment
Run HR challenges inside a shared competitive city

No Credit Card Required

Turn HR into a live, competitive experience

Property Command transforms traditional HR programs into an interactive simulation game.

Engagement that teams actually care about

nstead of static dashboards and one-off incentives, Property Command creates an ongoing environment where employees stay active, motivated, and aligned with company goals

Built specifically for Dubai’s real estate industry

Property Command: DUBEXA is not a generic platform.
It is designed exclusively for the structure, scale, and competitive environment of Dubai’s real estate market.

One shared city. Multiple companies. Real competition.

All participating companies operate inside the same virtual city.
Each team grows differently, competes fairly, and progresses based on performance — not spending.

HR outcomes, not entertainment

Higher engagement across teams

Repeatable challenges and seasonal missions

Performance tracked through real in-game actions

Collaboration and competition in one system

Not pay-to-win

Property Command is designed for fairness.
Branding and cosmetic elements do not influence rankings — performance, strategy, and execution determine success.

Core Gameplay

Buy Land: Acquire strategic plots inside the city.
Construct: Develop residential and commercial properties.
Renovate: Upgrade assets to increase value and performance.
Furnish: Enhance units to unlock higher returns.
Sell / Promote: Market properties and close deals.
Commissions: Earn rewards based on measurable results.

Gamified Platform

Run challenges, onboarding programs, and performance initiatives. Track activity, motivation, and results through gameplay. Observe patterns, behaviors, and team dynamics in real time. Access is limited to verified real estate companies.